00394nam a2200133Ia 4500 250813s9999 xx 000 0 und d 8131706915 658.3 ARM Armstrong Marketing : an introduction London Upper Saddle River: Prentice-Hall 2003 605 p. ill. (col.) ; 26 cm. 658.3 NF DHIV 658_300000000000000 6113 6113