W. Chan Kim and Ren�e Mauborgne <br/><br/>
"Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant" 

 - "Boston, Massachusetts, USA"  Harvard Business Review Press  2015 
 - 320p. ; 20cm. 
<br/><br/><label>ISBN: </label>9781630000000 
<br/><br/><label>Dewey Class. No.: </label>658.8 MAU