00429nam a2200109Ia 4500008004100000020001800041082001400059100003800073245012000111260007000231300001800301250823s9999    xx            000 0 und d  a9781630000000  a658.8 MAU  aW. Chan Kim and Ren�e Mauborgne 0a"Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant"  a"Boston, Massachusetts, USA"bHarvard Business Review Pressc2015  a320p. ; 20cm.