TY  - BOOK
AU  - W. Chan Kim and Ren�e Mauborgne
TI  - "Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant"
SN  - 9781630000000
U1  - 658.8 MAU 
PY  - 2015///
CY  - "Boston, Massachusetts, USA"
PB  - Harvard Business Review Press
ER  -